Fresh Fruit Labeling Manual        GENERAL INFORMATION A.         The federal regulations that govern most food labeling issues are contained in Title 21, Code of Federal Regulations, Part 101 "Food Labeling".  Additional information on general labeling requirements is in Title 21, Code of Federal Regulations, Part 1, Subpart B.  A U.S. Food and Drug Administration (FDA) Food Labeling Guide, which summarizes the required statements that must appear on food labels, is available for assistance. B.         The use of stickers is common for most shippers of Pacific Northwest tree fruit.  The FDA requires that the label, as well as the ink and adhesive on the label, be made of substances approved for food contact. C.     Information on the labeling aspects of the rule implementing the Organic Foods Production Act of 1990 may be obtained on the USDA's Agricultural Marketing Service site. D.    Produce for Better Health Foundation:  Shippers are reminded that PBH is transitioning to the trademarked brand, "Fruits & Veggies--More Matters."         Licensees are expected to phase out "5 A Day The Color Way" and move to the new "5 to 9 A Day" logos by January 1, 2009.         The old "5 A Day" logo is no longer permitted for use.         Information on licensing and using PBH brands, which are aimed at promoting good nutrition, may be obtained at www.PBHfoundation.org.  E.     Country of Origin Labeling (COOL) for fresh produce at retail will become mandatory effective September 30, 2008. F.    The Seattle District Office of FDA has indicated it prefers initial questions by industry on federally mandated labeling rules under its jurisdiction to be directed to the NHC. Such questions may be asked of  Dr. Mike Willett, Vice President for Scientific Affairs, at (509) 453-3193.          Companies are encouraged to contact private legal counsel for detailed and specific legal advice regarding labeling. 6/23/08 Northwest Horticultural Council 105 South 18th Street, Suite 105 Yakima, Washington 98901, USA Voice: (509) 453-3193, Fax: (509) 457-7615 E-mail general@nwhort.org